Paid Ads Campaigns
Your AI plans, creates, and optimizes paid ad campaigns for Google Ads, Meta, LinkedIn, X, and more. Get tailored ad copy, audience targeting, and ongoing optimization for your goals and budget.
Try asking: “Create a Google Ads campaign for our SaaS free trial launch”
alirezarezvani on GitHub
Curated by PromptsEdge from a public repo · MIT license. All credit goes to the author.
What is this skill?
Managing paid advertising across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and X can be overwhelming—especially when you need to hit specific acquisition targets and budgets. With this skill, your AI becomes a performance marketer that handles campaign strategy, ad creation, audience targeting, and optimization, all tailored to your product and business goals. This is ideal for marketers, founders, and growth teams who want to run efficient PPC campaigns without the guesswork or wasted spend.
What you can do
- Develop a full-funnel ad campaign strategy for Google, Meta, LinkedIn, X, or TikTok, including budget allocation and audience selection.
- Generate high-converting ad copy and creative briefs using proven frameworks like PAS and BAB, with headline and CTA variations.
- Build precise audience targeting—lookalikes, retargeting, exclusions—based on your customer data and funnel stage.
- Structure your ad account with clear naming conventions, organized campaigns, and testing vs. scaling budgets.
- Analyze campaign performance and get actionable optimization recommendations to improve CPA, ROAS, and conversion rates.
- Plan and prioritize creative tests, including hooks, visuals, and messaging angles for ongoing improvement.
How it works
Your AI starts by gathering key details: your campaign goals, product offer, target audience, and current ad performance (if any). It recommends the best ad platform(s) for your objectives, then outlines the campaign structure, audience targeting, and creative approach. For ad creation, it uses industry-standard copywriting formulas and suggests multiple variations for testing. As your campaigns run, your AI reviews performance data, identifies optimization levers, and provides clear next steps—whether that's shifting budget, refining targeting, or refreshing creative.
Good to know
- You may need to provide access or data from your ad accounts for optimization advice.
- For best results, share your landing page URLs and any brand or compliance constraints upfront.
- The AI does not place ads directly; you’ll receive detailed instructions and assets to implement in your ad platform.
- Works across major ad platforms, but recommendations are tailored to your selected channels and goals.
What’s inside
- Before Starting
- Platform Selection Guide
- Campaign Structure Best Practices
- Ad Copy Frameworks
- Audience Targeting Overview
- Creative Best Practices
- Campaign Optimization
- Retargeting Strategies
- Reporting & Analysis
- Platform Setup
- Common Mistakes to Avoid
- Task-Specific Questions
- Tool Integrations
- Related Skills
- Communication
- Proactive Triggers
- Output Artifacts
Install this skill
- 1
Get the skill — it’s free
Use the Get this skill panel. Unlocked skills stay in My skills. - 2
Download or clone the files
Download the zip, or clone the repo and copy themarketing-skill/skills/paid-adsfolder. - 3
Put it where your agent looks for skills
For Claude Code, use your personal skills folder (every project) or a project’s own folder:~/.claude/skills/paid-ads/SKILL.md # all projects .claude/skills/paid-ads/SKILL.md # this project only
- 4
Just ask
No command needed. The agent reads the skill’s description and loads it on its own when your request matches.
Heads up: this skill ships scripts the agent can run on your machine. Read them before installing.
SKILL.md frontmatter
What your agent reads to decide when to load this skill.
--- name: paid-ads description: When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization. ---
Files
Open any Markdown file to read it here.
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