Product Marketing Strategy
Your AI develops positioning, GTM plans, ICPs, competitive battlecards, and launch strategies for SaaS. Get April Dunford-style positioning statements, battlecards, and international market entry plans.
Try asking: “Create a positioning statement and battlecard for our SaaS product”
alirezarezvani on GitHub
Curated by PromptsEdge from a public repo · MIT license. All credit goes to the author.
What is this skill?
Winning in SaaS means more than features—it’s about sharp positioning, targeted go-to-market plans, and knowing your competitors inside out. With this skill, your AI acts as a product marketing manager: it defines your ideal customer profile, crafts positioning, builds competitive intelligence, and plans launches using proven frameworks. Product marketers, founders, and sales teams will get the most from this, especially when entering new markets or refining GTM strategy.
What you can do
- Define your ICP with firmographics, technographics, and buyer personas, validated against sales and churn data.
- Develop April Dunford-style positioning statements and messaging hierarchies, tested with real customer feedback.
- Build and update competitive battlecards: strengths, weaknesses, talk tracks, and win/loss scenarios.
- Plan product launches with phase-by-phase actions, channel strategies, and asset checklists.
- Prepare for international expansion with market entry plans and localization guidance.
- Produce sales enablement materials: value props, objection handling, and proof points.
How it works
Your AI starts by analyzing your customer base and market, then walks through ICP definition, positioning development, and competitive mapping. It produces deliverables like positioning statements, battlecards, and launch plans, referencing best practices and templates. For launches or market entry, it sequences actions and assets, ensuring your messaging resonates and your team is ready to win deals.
Good to know
- For best results, provide customer data, competitor names, and sales feedback.
- All frameworks and templates are included; outputs are ready to share with your team.
- For campaign execution or content, use related specialist skills.
Install this skill
- 1
Get the skill — it’s free
Use the Get this skill panel. Unlocked skills stay in My skills. - 2
Download or clone the files
Download the zip, or clone the repo and copy themarketing-skill/skills/marketing-strategy-pmmfolder. - 3
Put it where your agent looks for skills
For Claude Code, use your personal skills folder (every project) or a project’s own folder:~/.claude/skills/marketing-strategy-pmm/SKILL.md # all projects .claude/skills/marketing-strategy-pmm/SKILL.md # this project only
- 4
Just ask
No command needed. The agent reads the skill’s description and loads it on its own when your request matches.
SKILL.md frontmatter
What your agent reads to decide when to load this skill.
--- name: marketing-strategy-pmm description: Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies. ---
Files
Open any Markdown file to read it here.
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