Marketing Context Builder
Your AI creates and maintains your marketing context document—brand voice, ICP, positioning, and style guide—so you never repeat foundational info across marketing tasks.
Try asking: “Set up our marketing context for a SaaS project management tool”
alirezarezvani on GitHub
Curated by PromptsEdge from a public repo · MIT license. All credit goes to the author.
What is this skill?
Every successful marketing campaign starts with a clear, shared understanding of your product, audience, and brand voice. With this skill, your AI captures and maintains a comprehensive marketing context file that all other marketing tools reference. Marketers, founders, and teams save time and ensure consistency—no more repeating your ICP, positioning, or style guide for every new project.
What you can do
- Auto-draft a marketing context file from your codebase, website, and docs for review and editing.
- Walk through a guided interview to capture product overview, target audience, personas, pain points, differentiators, objections, and more.
- Update existing context, summarizing what’s captured and prompting for missing or outdated sections.
- Store everything in a single file that all marketing skills read before starting—ensuring consistent voice and messaging.
- Validate the completeness of your context file with a bundled scoring tool.
How it works
Your AI either scans your codebase and public content to draft a first version, or guides you through each section with targeted questions. The context file includes product overview, audience, personas, pain points, competitive landscape, differentiation, objections, customer language, brand voice, style guide, proof points, SEO context, and goals. After writing or updating, the AI validates completeness and prompts you to fill any gaps. All marketing skills then reference this file automatically.
Good to know
- For best results, run this skill before using other marketing tools; it stores the file at .claude/product-marketing-context.md.
- Previous context files are migrated automatically for backward compatibility.
- The AI uses a validator script to score coverage and prompt for missing info.
Install this skill
- 1
Get the skill — it’s free
Use the Get this skill panel. Unlocked skills stay in My skills. - 2
Download or clone the files
Download the zip, or clone the repo and copy themarketing-skill/skills/marketing-contextfolder. - 3
Put it where your agent looks for skills
For Claude Code, use your personal skills folder (every project) or a project’s own folder:~/.claude/skills/marketing-context/SKILL.md # all projects .claude/skills/marketing-context/SKILL.md # this project only
- 4
Just ask
No command needed. The agent reads the skill’s description and loads it on its own when your request matches.
Heads up: this skill ships scripts the agent can run on your machine. Read them before installing.
SKILL.md frontmatter
What your agent reads to decide when to load this skill.
--- name: marketing-context description: Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills. ---
Files
Open any Markdown file to read it here.
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