Product Launch Planning
Your AI creates detailed launch plans for products and features, covering pre-launch, launch day, and post-launch momentum. Get phase-by-phase checklists, channel maps, Product Hunt briefs, and follow-up strategies.
Try asking: “Create a launch plan for our new feature, including Product Hunt strategy”
alirezarezvani on GitHub
Curated by PromptsEdge from a public repo · MIT license. All credit goes to the author.
What is this skill?
Launching a new product or feature is a high-stakes moment—done right, it builds momentum and drives adoption. With this skill, your AI becomes your launch strategist, mapping out every phase from pre-launch to post-launch, across owned, rented, and borrowed channels. SaaS founders, product marketers, and growth teams will find this invaluable for orchestrating launches that don’t just make noise on day one, but sustain interest and convert attention into users.
What you can do
- Build a comprehensive launch plan with phase-by-phase actions, owners, dates, and metrics.
- Map your launch across owned (email, blog), rented (social, communities), and borrowed (partners, Product Hunt) channels.
- Get a launch day checklist: every task, asset, and engagement step, time-boxed for execution.
- Prepare for Product Hunt or similar platforms with tailored briefs, asset specs, and engagement playbooks.
- Create a 30-day post-launch momentum plan: follow-up content, retargeting, and community engagement.
How it works
Your AI starts by clarifying what you’re launching, your audience, and available channels. It sequences your launch using the ORB model (Owned, Rented, Borrowed), ensuring no channel is missed. Each phase—pre-launch, launch day, post-launch—gets a detailed checklist with owners and deadlines. Product Hunt plans include pre-launch relationship-building and listing optimization. After launch, your AI recommends content and campaigns to sustain momentum, not just spike traffic for a day.
Good to know
- For best results, provide details on your product, audience, and current marketing assets.
- Some tools (like the readiness scorer) can be run locally for launch checklists and gap analysis.
- This skill covers channel strategy and planning; use related skills for email sequence and social post copy.
Install this skill
- 1
Get the skill — it’s free
Use the Get this skill panel. Unlocked skills stay in My skills. - 2
Download or clone the files
Download the zip, or clone the repo and copy themarketing-skill/skills/launch-strategyfolder. - 3
Put it where your agent looks for skills
For Claude Code, use your personal skills folder (every project) or a project’s own folder:~/.claude/skills/launch-strategy/SKILL.md # all projects .claude/skills/launch-strategy/SKILL.md # this project only
- 4
Just ask
No command needed. The agent reads the skill’s description and loads it on its own when your request matches.
Heads up: this skill ships scripts the agent can run on your machine. Read them before installing.
SKILL.md frontmatter
What your agent reads to decide when to load this skill.
--- name: launch-strategy description: When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum. ---
Files
Open any Markdown file to read it here.
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