Brand Guidelines Audit

Inconsistent branding erodes trust and recognition, but keeping every asset on-brand is tough—especially as teams grow or work with contractors. With this skill, your AI becomes a brand standards expert, able to audit, document, and enforce every aspect of your visual and verbal identity. It’s invaluable for marketing leads, designers, founders, and anyone responsible for brand quality across channels.

What you can do

• Audit any asset for compliance with brand colors, fonts, logo usage, imagery style, and tone.
• Produce a complete brand guidelines mini-doc, covering all critical dimensions in a shareable format.
• Generate color system references (hex, RGB, CMYK, Pantone) and typography scales for handoff.
• Build a tone matrix mapping brand voice to different contexts (e.g., support, sales, social).
• Review new designs or copy for consistency before launch.
• Apply guidelines to new marketing channels or co-branded materials, ensuring partner rules are met.

How it works

When you ask your AI to check or apply brand guidelines, it first looks for any product marketing context to tailor its recommendations. It then audits the asset or builds a guideline doc using a structured checklist: color palette, typography, logo rules, imagery, and tone. For Anthropic or other brands, it adapts to the specific identity system or builds one from scratch if needed. The output is always specific—naming exact colors, fonts, and spacing—so anyone can follow the standards, even if they’re new to the brand.

Good to know

• If you have existing brand assets (logos, color codes, fonts), have them ready for reference.
• For Anthropic, the official identity system is used by default.
• This skill outputs in markdown, tables, or audit report format—specify your preferred format.
• For best results, pair with marketing-context for foundational brand positioning.